Tuesday, 25 September 2012

Audience Theory

Audience theories suggest that representations are open to different interpretations and that their meanings are not fixed.

HYPODERMIC NEEDLE MODEL





TWO STEP FLOW









USES AND GRATIFICATIONS THEORY

















RECEPTION THEORY
 
 In relation to our film, we want and believe that our film will have a Christian dominant reading beause of religous values being the theme and title of  redemption. The character who has done wrong in the film, my character 'Jake', as he has bullied his step-brother which has consequently led to him taking his life, tries to avenge his brothers death by getting revenge on those who bullied him and ultimately seek redemption. As he is also to blame, the dilema he is left with is whether or not he should kill himself. With a dominant reading the audience will not have sympathy for Jake as he is partly to blame for his brother's death as he was a bully. The audience will feel sympathetic towards Stuart as he was innocent and bullied unfairly and ended up commiting suicide.
 
However, there could be other readings such as a negotiated reading or an oppositional reading to our film by the audience. Another reading may be that the audience feel sympathy for Jake as him being a bully may have been justified for certain reasons.
 
 
 
 
 
 
 
 
 
 
 
 
 

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